Websites + AI front desk for UK trades
It answers. It quotes. It books.
You're on the tools; your phone's going. Kerbsmith builds you a proper website — custom built for your trade and your patch, not a template with your name dropped in — and then keeps it current. Message me on WhatsApp and the change goes live, same day on Growth and up. No setup fee.
You get me, not a call centre. I answer WhatsApp myself.
No setup fee Four-month minimum Your domain from month four
07700 900446 — while you were under a kitchen floor.
Same customer, trying again. Third ring and they're on to the next name.
“Booked — boiler service, Thursday 8:30. It's in your calendar.”
What the top plan does while you work
What every plan handles
You send photos and prices over WhatsApp. We do the rest — and everything stays in your name.
Five pages, written and designed around your trade — your jobs, your patch, your prices. Fast enough to rank, clear enough to get the phone ringing.
“Call-out's £95 from Monday” — message us and it's done. Same day on Growth and up, within 48 hours on Starter.
We buy it and we pay for it. From month four it is yours on request — transferred free, whether you stay or go.
Google Business Profile, citations, location pages. The boring work that puts you above the directories.
SSL, backups, updates — on the same infrastructure the big agencies charge four figures for.
While you're on a job it answers your WhatsApp, quotes your call-out fee and books work into your calendar. Missed calls get a text back before the customer dials the next name.
See it answer a customer ↓Same-day edits
No portal, no ticket number, no “we'll get to it next week”. This is a real price change, from your first message to live on the site.
Anything on the site: prices, photos, a new service area.
We make the change and send a preview link, so you see it before anyone else does.
A quick reply signs it off. No forms, no approval portal to log into.
Same day on Growth and AI Front Desk. Within 48 hours on Starter.
jd-heating.co.uk updated
The same number handles changes, questions and “can you just…” requests. You talk to the person who built your site, every time.
AI Front Desk · the top plan
Your customers already live on WhatsApp. Now your business answers it in seconds — even at 7pm on a Tuesday, when you're elbow-deep in a combi.
Your prices, not its guesses It quotes from the price list you approve — call-out fee, hourly rate, boiler service. Anything else is a clearly labelled estimate.
Real bookings, straight into your calendar It offers slots you're actually free for and writes the job in. You confirm the final price before any work — always.
Knows when to get a human Gas smell, flooding, CO alarm — it stops quoting, points the customer to the emergency line and alerts you at once. Never books an emergency as a Tuesday job.
Included in the top plan. No per-minute fees — one flat monthly price.
Demo — what your customer sees
JD Heating & Gas online
Every reply comes from the price list and rules you set — it holds your rates, labels estimates as estimates, and flags the tricky ones to you.
The going rate
Featured tiers run £199–£399. Then it's £5–£40 per lead, and the same lead is sold to up to four other trades. You're paying to race your competitors.
Twelve-month contracts as standard, and if you cancel, the website stays with them. You're renting your own shopfront.
Even the agencies built for trades tie you in for months, charge to get started, and price the receptionist bot as a bolt-on.
Published pricing of UK trade-website specialists, July 2026
For less than that, you could keep your domain, keep every lead, and never sign a contract.
Plans
No setup fee, no twelve-month tie-in, no VAT sting. The full breakdown — and the small print the big names hope you won't read — is one click away.
Who you're dealing with
Kerbsmith is a one-person studio. The person who builds your site is the person who answers your WhatsApp — no account manager, no ticket queue, no “I'll pass that to the team”. That's why edits move fast: there's no one to pass them to.
You get a hand-built site on the same modern infrastructure the four-figure agencies use, a real human on the end of the number, and an AI that only ever says what you'd say yourself.
Built in the UK, for plumbers, heating engineers and electricians first — because those are the phones that ring while you're on the tools.
No forms. No callbacks. No “discovery call”.
Tell us your trade and your town. You get me, not a call centre — I answer WhatsApp myself, usually the same day, with what I'd build and exactly what it costs.
And if you don't reply, we don't chase. One message means one message.